THE 2018 GENIUS EXCHANGE HAS SOLD OUT!
Thank you to all our clients and friends that will be joining us in a few days for this event.
If you're missing the event this year, be sure to watch for dates for our next event.
Systems + Marketing Mastermind
Take your interior design business to the next level with more profit, more clients and more sanity . . .
Earn up to 11 CEU hours
This year’s Genius Exchange Mastermind (a peer group of $250K revenue+ businesses) will focus on simplifying your business with systems, processes, software and outsourcing. Discover how to expand your business with the latest marketing strategies to attract more ideal clients and earn more bottom-line profit.
The Genius Exchange is your annual opportunity to work on your business and get valuable NEW information to grow your business and yourself with the help of other business owners like you that are willing to openly share their experience and insights.
Our events are known for breakthrough and light bulb moments… when you finally get a chance to rethink your business plans and strategies with peers who share best practices in a safe and supportive environment.
This intimate workshop is for peers at your level of revenue and above. We’re already starting to get booked with our top long-time clients who come back year after year. Some of our top clients bring team members so they understand and implement the context of your decisions to streamline your business, and they get excited and energized to help you achieve your vision.
This Event Is For Interior Design Business Owners
With $250K+ Annual Revenue
Many attendees’ businesses have surpassed $1M+ revenue (in some cases, multi-millions). You’ll be participating with like-minded peers.
This intimate workshop is by invitation only. We’re already starting to get booked with our top long-time clients who come back year after year. Some of our top clients bring their entire team so they become aligned with their new strategies and goals for their business and we suggest you consider that as well.
What Interior Designers Are Saying About This Event . . .
I have a firm in Tulsa, Oklahoma and I’ve been with Gail Doby for now 18 months. And in that 18 months time, we had totally torn apart my business which has been 22 years old and restructured it from the ground. So coming to a Genius Exchange like this has been good because it’s digging down to a deeper level where you can really start getting the factual information that you need to be able to create the strategies and policies that you might need to grow with.
So I love coming to these type of exchanges so that I can network with other designers and get to get good ideas on how to run your business a little bit differently. It’s always uplifting and informative and I encourage everybody to at least attend one and try to makes some great connects at those times and follow through with those connections you’ve made.
~ Julia Kirkendall, Kirkendall Design
9:00 – 5:00 PM - SPECIAL EVENT PROFESSIONAL HEADSHOT OFFER (Available after checkout)
You get one chance to make a first impression. Make it unforgettable! Your headshot needs to make a statement. It needs to command attention and reflect the real you – the best you. You need a photographer who sees you at your best and knows how to capture that. Denver Headshots by Tommy Collier Productions and Makeup Madame Glam Team will be onsite to capture you at your best.
4:00 – 6:00 PM - Early Registration
5:00 – 7:00 PM - Welcome Reception - Hosted by Title Sponsors Universal Furniture and Crypton.
8:00 – 9:00AM Registration
9:00 AM - 10:00AM Welcome – Dawn Brinson & Gail Doby
Session 1: 10:00 - 11:30AM
Organizing Your Business To Run Without You – Trivinia Barber
Document * Delegate * Detach
- How to establish Standard Operating Procedures for your business
- How to optimize processes with automation and software [using a virtual team]
- How to outsource outcomes vs. tasks
- Favorite software tools to simplify your business
- How to work with a virtual team – Equip * Empower * Encourage
Alternate Session for Boardroom Members Only – Technology Bootcamp – Shawn Blair
Advanced workshop for Boardroom members interested in amping up their software systems… bring your questions about:
- Asana – project management software
- Google Calendar – how to manage a team calendar
- InfusionSoft and other CRM software systems – why you need a CRM
- Slack – office communication without email – connect it with Asana
- WordPress – new features
- Zapier – connecting software products to update each other automatically
Session 2: 1:00 - 2:30PM
How to Manage Your Team’s Workflows & Recurring Processes – Kathleen DiPaolo
- Why it's crucial to your business' success to have systems and processes so you can scale easily
- How to develop systems and processes
- Key processes you need to have in your business
- and on boarding clients so they are wowed and happy with your service (and you get to take home the process we've developed).
Alternate Session for Boardroom Members Only – How To Prepare Your Business For More Value – And Prepare It For Sale (one exit plan) – Thom Beckett
- Why you should always be preparing your business for sale even if you’re not ready to sell
- How your business is valued
- How to increase the value of your business
- What investors are looking for when buying a business
- And more… bring your questions!
Session 3: 2:30 - 5:00PM
Hands-On Workshop – Create Processes for Your Business – Kathleen DiPaolo
We’ll be breaking into teams to create processes. Once complete, we’ll share the processes with the attendees. We’ll also load these in Process Street, a software that allows you to create templates for recurring processes. You’ll be able to sign up for a free trial of Process Street, too
Day 1 Wrap-up - Gail Doby
Presentation by Dawn Brinson
The Secret: Marketing Is A Strategy
What do you want to sell, to whom and why? Notice, there’s no how there? That’s because highly competent business people understand that marketing, first and foremost, is a strategy. It is the foundation on which nearly all other business decisions are based. Let’s rise above all the tools and tactics — budgets, client profiles, public relations, social media, project portfolios, networking and more — to understand the reason behind why we do those things, how they impact each other and your company’s ultimate success.
How to Create an Effective Communications Strategy for Growth – Shaye Price
- How to use content marketing to build relationships with your ideal clients
- Integrating a winning social media strategy into your business
- How to create an effective marketing strategy and promotional calendar
- How to integrate public relations into your business strategy
How I Sold $1,000,000 Using Facebook - Nick May
How to effectively use Facebook, and why it may not have worked in the past. Find out how to use Facebook without it being a time suck. You’ll also discover how you can beat “Facebook Zero.”
- Why you shouldn’t listen to the experts
- How not to sell on Facebook
- How Nick built 8,000 followers in three years
Recipe For Press – Amy Flurry
Is your design work ready for media attention? Recipe for Press founder Amy Flurry offers a behind-the-scenes fact-check on what editors and content producers everywhere love (and loathe) in a pitch in her new book, Recipe for Press: Designer Edition. Here she shares where to find the right contacts, how package your pitch, when to follow up, and smart ways to steer clear of the little mistakes proven to kill big opportunities. Her new book is the essential editorial etiquette you need now to win your projects, products, and you positive notice in the opinionated eyes of today's press:
- How to get a project featured in a national magazine
- How to land a collaboration with a manufacturer
- Press in unusual places: Where to look for opportunities for press
- How to land a guest blogger/contributor opportunity
- What do editors want, need and loathe in a pitch
- How to write the perfect pitch
Panel Q & A – Natalie Norcross, Nick May & Amy Flurry – moderated by Dawn Brinson
Planning for the Next 90 Days & Wrap-Up – Gail Doby
Take what you’ve learned and set up your next 90 days for success. Walk out with a plan so you can easily implement and succeed when you return to work.
Trivinia is the founder of Priority VA - a boutique Virtual Assistant Agency with 80+ trained virtual assistants. She matches elite level entrepreneurs with highly skilled assistants who “get” the online space and come prepared to deliver massive ROI right out of the gate.
Thom Beckett is a Certified Business Intermediary and a former small business owner of 10 years. He brings twenty-five years of business experience with him, including four years in the corporate world. With a B.S. in Marketing and a Colorado real estate license, he focuses exclusively on business transactions and associated commercial real estate. From high atop the Ten Mile Range in Breckenridge, he serves the central Colorado mountain corridor, focusing on the counties of Summit, Eagle, Park, Lake and Grand. An active member of both the Colorado Association of Business Intermediaries and the International Business Brokers Association, he participates in both his profession and his community. Specializing in hard work, Thom brings a great deal of enthusiasm and energy to the success of your transition. Thom’s passion for business is rivaled only by his love for cycling.
Vice President of Strategic Marketing, aka Big Ideas, Dawn Brinson brings more than 25 years of marketing, public and media relations, and promotional event development experience to her work at The Media Matters. With a broad perspective built from working with a variety of business models in a range of industries, Dawn distills the best of all these experiences into creative and successful strategies for the clients with whom she consults. She works with and represents home furnishings and décor manufacturers, design professionals, celebrities, non-profit agencies, and charitable organizations. Her clients and their work have appeared in the pages of virtually every design and shelter magazine, and in most major newspapers, online portals, regional publications, trade journals and national TV shows.
She got her start in home furnishings at Lea Industries, where she developed sales tools, retail education and training materials, promotions and advertising campaigns for the Top 20 company. It was there she found her passion—melding creative endeavors with savvy business strategies to achieve specific goals.
Dawn has also worked in the publishing world, developing promotional tours and events for authors published by HarperCollins, Algonquin Books, Viking Penguin, Warner Books, and Simon and Schuster.
An evangelist for embracing the wide view, Dawn has also been a talent scout, a small business owner a university programs administrator, a horseback riding instructor, a professional dancer and a performer at a wild-west theme park.
Dawn has received the Fellows appellation from the International Furnishings and Design Association (IFDA), won the national Education Award from WithIt, and her TV spot for Canadian home décor company, Décor-Rest won the Communication Arts Award for outstanding television advertising.
Kathleen DiPaolo has been an interior designer and real estate expert for over 20 years. She believes that everyone should get the best return on what is often their largest investment – their home.
Kathleen has a unique approach to business – she has an MBA, a Real Estate Brokers license, has designed homes across the country that have appeared in major national publications, and she has flipped over 300 homes. She truly understands how her clients will get the best ROI. And Kathleen has run those businesses in offices from California to India.
How has she done it? Through her proprietary system, Return on Interiors that keeps her projects on track, on time, and on budget!
Gail’s passion is transforming interior designers’ businesses and incomes. Her clients have doubled, tripled and in one case, 10Xd her business through her coaching with Gail. Gail positions her clients for growth while maintaining balance in their lives. She calls her work “Business Therapy” and “Co-CEO” work. Gail’s sessions include Visioning, Benchmarking and Mastering Your Mindset.
Gail is Chief Vision Officer and Co-Founder of Design Success University, Gail Doby Coaching & Consulting, and the Interior Design Summit. Your Business Shortcut for a More Profitable and Passion-Filled Interior Design Business. DSU offers online coaching and classes to show interior designers how to make more money with less stress. DSU’s mission is to help 10,000 designers build $100,000+ businesses. Gail is the Co-Author of the 2013 Interior Design Fee & Salary Survey Results and How to Design Your Perfect Interior – a book she wrote for ASID to educate consumers about the value of interior designers, the process of design and how interior designers charge.
Gail has a BSBA in Finance & Banking and a degree in Interior Design, and loves mentoring and coaching interior designers to save years of costly mistakes. She is a member of the American Society of Interior Designers, Interior Design Society, Designer Society of America, and is NCIDQ certified. Gail is a passionate student of business, information marketing and social media.
Amy has two decades of editorial experience, conceiving story ideas, producing shoots and writing copy for magazines and online publications, including Country Living, InStyle, Refinery 29, Conde Nast Traveler, Better Homes & Gardens and Lucky magazine.
Inspired by this rich career in publishing, Amy authored Recipe for Press (Pitch Your Story and Create a Buzz, 2011) then took to the road, sharing her editorial insights with entrepreneurs. Recipe for Press (Designer Edition, 2018) is her newest book with the tools interior designers, architects, landscape planners and product designers need to take advantage of the new media opportunities available to creative professional.
Amy also applies her collective expertise in applying trend direction to product and brand development, working with companies to expand their marketing strategies and to connect businesses to the interior design trade.
Amy lives in Athens, Georgia with her husband, Alan Flurry, and two children. She also co-founded Paper-Cut-Project, a company that conceives highly crafted installations for fashion houses including Hermes, Kate Spade, Valentino, Christies and the Victoria & Albert Museum.
Nick May is the host of widely acclaimed interior design podcast— The Chaise Lounge, dedicated to the business of interior design. Each week he interviews top designers from across the country to find out HOW they got into interior design, WHY they started their own firm, and WHAT has made them SO successful. Before launching The Chaise Lounge, Nick started Walls by Design, a painting business in Denver, CO. which he grew to be one of the largest residential painting companies in Denver. Nick believes in systems, team building, and marketing (but not necessarily in that order). He is passionate about helping others grow their businesses by sharing his successes and failures in the often misunderstood dark art of marketing and social media.
After receiving her B.A. in Communications and Media Studies from California Lutheran University, Shaye Price first entered the world of Public Relations and Communications at CBS Television Studios in Los Angeles in the Network Public Relations Department.
During this time, Shaye had the opportunity to connect with a wide assortment of entrepreneurs, creators, and movers and shakers in the community, and soon realized that her passion in Public Relations and Communications danced closely with interior design, lifestyle and artisanal work - an extremely niche and opportunistic industry. Chasing after the market, Shaye then ventured on to work in-house for a luxury California-based interior and product design brand, overseeing all public relations, social media, and brand communications.
While continuing to oversee all client relations for the brand, Shaye moved on to work as an Account Coordinator for a boutique home decor, interior, architecture and lifestyle PR firm in Los Angeles where she further expanded her media and industry relationships and secured regional and national coverage for various industry brands, along with developing their brand images through large-scale events across the country, speaking opportunities, collaborations, and more.
Looking to propel forward with additional industry companies and entrepreneurs alike, Shaye transitioned into her role as a Public Relations Account Executive for A Design Partnership where she specializes in crafting one-of-a-kind communication strategies for all of her clients, executing them through extensive brand building methods. Shaye is a results-driven communications professional who loves working with creative innovators, wanting to take their brands to the next level.
Shawn helps entrepreneurs and small businesses automate their marketing and business systems to accelerate the growth of their business. As a Certified Infusionsoft Consultant, he combines WordPress Consulting experience with integration tools to simplify their business processes and create effective communications with their marketing teams. They can then focus on what they do best, and accelerate their success.
His role with his client is CTO, strategist, system architect, project manager, quality controller, advisor, and guarantor that things get done the right way, on time. A hands-on role in the configuration and specification for fresh and on-going campaigns ensures that the technology can deliver on your marketing and business requirements. Working interactively with content developers, social media team members and others, ensures all efforts are trackable to guide marketing decisions with engagement, sales, and return on investment results from the marketing efforts.
Shawn has been part of the DSU/GDCC team serving Interior Designers for over 6 years, managing the technology and marketing automation of programs and activities. He works alongside Gail, Erin and the rest of the Gail Doby Coaching & Consulting team to provide the highest level of client services to GDCC clients.
Specialties: Infusionsoft, WordPress, marketing and business automation, cloud based system integration, WordPress consulting and site care services.
If you’ve ever felt “alone,” the Genius Exchange is your opportunity to build lifelong friendships with designers who are success-minded and generous with their knowledge and experience.
The Genius Exchange is ALL about you getting actionable strategies and tools that you can immediately apply to your business so it runs more efficiently and profitably.
Connect with other designers at your level and above because real-world results are more valuable than theory so you can shortcut your learning process and avoid expensive trial and error strategies.
Our culture is based on generosity, abundant and open sharing. Attendees are asked to leave their egos at the door so you can feel connected and supported in your business.
You’ll be inspired with success stories of other designers that are standing out in their market and online so you can apply those strategies to your business.
And you’ll love coming to Denver. The Ritz-Carlton hotel is in the heart of a vibrant city. You’ll have time to enjoy the soft mountain breeze and plan your next steps in your business while enjoying the company of like-minded creative entrepreneurs just like you. Learning can be fun and financially rewarding at the same time.
Add A Team Member
*with purchase of General Admission ticket for member of the same firm - option will be available after General Admission Order is complete.
Limited Time Offer!
If you invest and find that you can’t attend, we must receive written notification by
Monday, June 25th and your investment can be applied to other services.
The 2018 Genius Exchange is presented by Universal Furniture & Crypton. Universal Furniture creates quality furnishings for the whole home with a focus on function and lifestyle. Crypton is the leading stain, moisture and odor resistant performance fabric technology for both residential and contract use. GreenGuard Gold Certified.
A Design Partnership | Brooke & Lou | Design Bloggers Conference | Grais Web Marketing |
High Point Market | Mountain Ghost, LLC | Priority VA | Process Street | Recipe for Press |
The Chaise Lounge | The Media Matters
Here is the overall event schedule to help you plan your travel.
But, before you make your travel plans, consider. . .
WEDNESDAY, JULY 11 – Optional Travel Consideration
If you're considering the Special Event Professional Headshot Offer you may want to fly into Denver International Airport on Wednesday afternoon so you’re ready for your make-up, hair and photo on Thursday before the Welcome Reception.
THURSDAY, JULY 12
Join us for a Welcome Reception on Thursday, July 12 from 5 – 7:00 PM in the Ritz-Carlton Suite. Attire is casual.
Dinner on your own with your new friends.
FRIDAY & SATURDAY, JULY 13 & 14
The Genius Exchange begins promptly at 9:00 AM on Friday, July 13 and ends at 6:00 PM on Saturday, July 14.
The Ritz-Carlton, Denver is approximately 45 minutes from the airport and to ensure you are there on time, we recommend departing the hotel
2 ½ - 3 hours before your flight.
The Venue . . .